Our Story

One hundred years ago, along the winding paths of the legendary Silk Road, a legacy was born. It was here, between the mystique of the Far East and the grandeur of Europe, that Itzhak Treger cultivated a passion—an unrelenting devotion to beauty, quality, and aesthetic perfection.

Treger Heritage began as a humble yet visionary endeavor. The Treger family, master artisans and traders, blended the finest silks from China with the rarest scents from Persia, creating an experience that transcended mere fashion and fragrance — it became a statement of elegance. Their craftsmanship was sought after by emperors, aristocrats, and dreamers alike, each drawn to the allure of fabrics and smells that told  stories and perfumes that whispered secrets of distant lands.

Through wars, revolutions, and changing tides, Treger Heritage endured. It was never about trends; it was about tradition, about crafting pieces that carried the weight of history while embracing the promise of the future.

Today, the brand stands tall, led by Eitan Treger—the third-generation guardian of this century-old legacy.

Under his visionary leadership, Treger Heritage continues to weave the past into the present, merging ancient artisanal techniques with modern innovation.The fashion is timeless, the perfumes intoxicating, and the spirit—unwavering. From the grand avenues of Paris to the neon-lit streets of Shanghai, Treger Heritage remains a symbol of refined taste, a bridge  between worlds, and an ode to the artistry that once flowed through the Silk Road.