Artisanal Mastery
We believe in the irreplaceable value of human craftsmanship. Quality over speed, precision over mass production.

Timeless Passion
Discover timeless fragrances and refined living pieces, each crafted with artisanal mastery

One hundred years ago, along the Silk Road, Itzhak Treger cultivated an unrelenting devotion to beauty. Today, led by third-generation guardian Eitan Treger, we continue weaving past into present.
We merge ancient artisanal techniques with modern innovation. We don't chase trends. We create pieces that transcend time.
The principles that guide our craft
We believe in the irreplaceable value of human craftsmanship. Quality over speed, precision over mass production.
Fashion fades; style endures. We create for the long term, designing pieces that will be cherished for years.
Our heritage is built on the meeting of East and West along the Silk Road, blending traditions into refined artistry.
True elegance is not born, it is cultivated.
Treger Heritage